Natural Treasures Alliance


A regional collaborative of environmental resource professionals and enthusiasts dedicated to long-term preservation goals.

Thrive’s Natural Treasures Alliance includes experts in environmental protection, outdoor recreation, regional and statewide planning, as well as passionate community members.

Together, the participants of the Natural Treasures Alliance espouse a regional vision to protect the complex ecosystems and environmental assets of the region in order to preserve the quality of life and values cherished by the people who live here.




Regional benchmarks

The Natural Treasures Alliance has endorsed the following data-driven metrics to create a responsible land-use ethic that benefits the health and resiliency of our human and natural systems.

Improve water quality of 50% of at-risk streams in the region. Enhance community and economic vitality through drinkable, recreational, and species-rich waters.

Conserve 50% of unprotected forests in the region. Expand wilderness for the health of our human and natural communities.

Prevent 90% of at-risk species from becoming endangered. Ensure well-balanced ecosystems that contribute to water and air quality for generations to come.

Foster conservation awareness. Engage people of all ages and backgrounds in community science programs such as volunteerism, educational opportunities, and technology.

To effect change at the landscape scale, we, as outdoor enthusiasts, have to work together to articulate and track progress toward a concrete vision of what we’re trying to accomplish. Through our efforts, Thrive has moved the conversation forward for our region.
— Mark McKnight, President, Reflection Riding Arboreturm & Nature Center



Participating partners

Tennessee River Gorge Trust

National Park Service

Community members and advocates

Tennessee  Aquarium Conservation Institute

The Nickajack Naturalist

Southeast Tennessee Development

The Lyndhurst Foundation

UTC’s Interdisciplinary Geospatial Technology Lab

Tennessee Wildlife Federation

Carter Farm

Lula Lake Land Trust

Rhea County Economic and Community Development

University of Tennessee Municipal Technical Advisory Service

Georgia Department of Economic Development and Tourism

Trust for Public Land

Trails/ Greenway Advocates

Open Space Institute

Jackson County Tourism

The Nature Conservancy, Georgia Chapter

Reflection Riding Arboretum and Nature Center

Georgia-Alabama Land Trust

University of the South

Forest Stewards Guild

The Nature Conservancy - Tennessee Chapter

Velo Bike Tours

North Chickamauga Creek Conservancy

Southeastern Cave Conservancy

Cumberland Trails Conference

Lookout Mountain Conservancy

Sequatchie Cove Farm

Southern Off-Road Bicycle Association

Cleveland-Bradley Chamber of Commerce




 Upcoming events